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Between You and Lowe’s

For renters, home isn’t always where the heart is.

But it’s where they live.

And life get’s messy.

Lowe’s believes those messes don’t have to be your landlord’s business.

Share your trouble on social, and we’ll help sweep it under the rug.

Then we sought out a partner.

An unbelievable individual to deliver a message of hiding the unbelievable.

Lowe’s gets people through stressful mishaps.

Tragedy strikes at any time.

So will Lowe’s helping hand.

Art Director: Chen Li
XD: Gabby Reed-Carlock
Strategist: Lucas Gaitan
CBM: Jack Ziegler

My contributions: Concept, headlines, tagline, social scripts, social copy, pause ad copy, and generated the second AI Bigfoot clips.

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