Pop Rocks is seen as a novelty candy for children,

But in world that’s making us feel numb, a candy that prioritzes sensation has something to offer adults as well.

WARNING

The following video has been linked to:

  • Existential nausea

  • Despair

  • Gas

Catch a feeling on the radio.

Spectacle distracts from the malaise.

While you wait to Pop the Rock, Feel Something the old fashion way

Train delay? Science shows people would rather shock themselves than do nothing for 15 minutes.

Art Director: Lorna Graham