Winemaxxing

Reaching Gen Z requires the courage and the will to leave no stone unturned

So when Wonderwerk asked us how their wine could reach this elusive demographic,

We brought them a boulder

r/kitchencels

This viral subreddit is where people go to pair their unpleasant anecdotes and recipes.

The perfect entry-point into Gen Z’s world.

It’s not about visibility, it’s about connection.

We’ll offer a bottle to the community's biggest strugglers.

How else can Wonderwerk get on Gen Z’s page?

LO-FI Digital Comics

And we won’t neglect the trends,
for better or worse