Winemaxxing

Reaching Gen Z requires the courage and the will to leave no stone unturned

So when Wonderwerk asked us how their wine could reach this elusive demographic,

We brought them to r/kitchencels

A viral subreddit where people pair their unpleasant anecdotes and recipes.

We’ll offer a bottle to the community's biggest strugglers.

And do a little maxxing ourselves

How else can Wonderwerk get on Gen Z’s page?

Lo-fi digital comics:

And we’ll bring the latest food trends to wine culture, no matter how profane.