Pop Rocks is seen as a novelty candy for children…
But in a world that makes us feel numb, a candy that prioritizes sensation has something to offer people of all ages.
OOH ads will find people on their commute and while they run errands.
WARNING
The following manifesto has been linked to:
Existential nausea
Despair
Gas
Stuck in traffic? Catch a feeling on the radio.
Awake in the middle of the night?
Collect Pop Rocks virtually:
*No Mobile Support*
Controls:
Talk = Spacebar
Movement = WASD/Arrow Keys
Sprites and animations made in GameMaker
Coding supported by tutorials and Claude.ai
Train delay? Science shows people would rather shock themselves than do nothing for 15 minutes.
Art Director: Lorna Graham
