If you must know:
Education:
James Madison University / 2018-2022
Bachelor of Business Administration; Double Major in Marketing, Media Arts & Design
Studied management, analytics, campaign development, and consumer behavior. Acted as lead editor for group projects, and developed creative strategies. Concentration in creative advertising. Studied copywriting and graphic design for ads, ensured projects had unique creative approach, instilled my personal brand in all deliverables
Virginia Commonwealth University / 2024 - Present
Masters of Science in Business and Branding
Enrolled in the VCU Brandcenter program’s Copywriting concentration. Studied creative problem solving and thinking, business of branding, visual storytelling, video production, craft including headlines, taglines, scripts, and manifestos, concept development for advertising, and brand engagement
Work Experience:
Carahsoft Technology Corp.
Marketing Coordinator / 2022 - 2023; Senior Marketing
Coordinator 2023 - Present
Served on Carahsoft’s dedicated marketing team for software vendor Atlassian. Wrote scripts and digests that consistently met download goals, coordinated record-setting resource download campaigns and registration drives, contributed to Atlassian’s Carahsoft microsite ranking #1 for views (surpassing Zoom, AWS, Adobe, and Microsoft), managed email campaigns, supported onsite events, owned packing and logistics, developed a forecaster to project inventory needs.
Rigil Corporation
Marketing & Communications Support Intern / 2022
Developed strategy and content for social media campaigns to build on a 400% increase in website traffic, took meeting minutes, updated editorial calendar and provided strategy suggestions, wrote and edited communications and product fact sheets, updated quarterly reports, introduced motion graphics to social media plans.
Pro Sports Outlook
Marketing Intern & Director of Sports History / 2021
Managed company Twitter account, wrote and edited over 100 articles on sports history. Revamped previously published articles by improving style and overall content.
Batter's Almanac
Social Media Coordinator / 2018
Managed Twitter posts, personally crafted copy and graphics. Generated a ~200% increase in impressions and interactions.