What Does Your
Phone Look Like?
Nothing is a UK-based electronics brand known for its customizable smartphone interface.
We were tasked with getting 1 million people to try it.
Rather than physically place the device in people’s hands, we made its UI available on any device through a free digital experience.
Vibe code your dream phone, or dream someone else’s phone.
To inspire our community, we included an archive of model phones based on iconic people and characters. If users added to the archive, they were entered into a competition for a free Phone (3).
We brought OmniPhone to life at museums, conventions, and theatres, getting people online and in person imagining what their phone could look like.
Art Director: Clarke Weddington
Art Director: Leah Silverman
Co-Copywriter: Greg Patterson
Strategist: Lucas Gaitan
