A Better Place

Taking out the trash isn’t difficult. But it feels difficult sometimes.

This brand book transforms Waste Management into a comforting voice in your ear, letting you know that it’s time to let go.

We placed our message where people need to hear it the most.

Want to keep your lost belongings close? Now you can:

Waste Management will cremate your trash and send it back to you in a custom urn.

My contributions: Concept, tagline, headlines, color names, manifesto, and tone of voice.

Art Director: Max Dotson

Between You & Lowe's