A Better Place
“Trash anxiety” is the feeling of distress over throwing things away, whether for environmental or sentimental reasons.
Rather than ignore their customers’ feelings, Waste Management can strengthen community relationships by speaking to them directly.
We placed our message where people need to hear it the most.
Can’t say goodbye to grandma’s antique cabinet? Then don’t:
Waste Management will cremate your precious junk and send it back to you in a custom urn.
A new perspective on trash needs new branding guidelines:
Art Director: Max Dotson
