Winemaxxing
Reaching Gen Z requires the courage and the will to leave no stone unturned.
So when Wonderwerk, an LA-based natural wine company, asked us how their wine could reach this elusive demographic…
We brought them to r/kitchencels —
A viral subreddit where people pair their unpleasant anecdotes and recipes.
We’ll offer a bottle to the community's biggest strugglers.
And do a little maxxing ourselves.
How else can Wonderwerk get on Gen Z’s page?
Lo-fi digital comics:
And we’ll bring the latest food trends to wine culture, no matter how profane.
Art Director: Lori Tsai
Art Director: Monse Munoz
CBM: Brookelyn Shantler
Strategist: Ivana Wade
