We were tasked with making Chewy “the answer to life with pets”.
So we identified a Walter Cronkite-sized hole in the pet information space…
And developed a new breed of reporting to fill that hole.
Programming
User Submitted Content
Entertainment
Expert Interviews
Cultural Coverage
Comment Response
Live Hotline
Art Director: Ben Crispin
Art Director: Leah Silverman
Co-Copywriter: Greg Patterson
CMB: Libby Browder
My contributions: Concept, puppet names, station name, co-wrote scripts, performed as Pawlter Barkbite, and made the cardboard phone.
